The FreshPro Story: Friendship. Failure. Growth

What this episode covers

From a 250-square-foot office with one desk and a shared bathroom to becoming one of the top watermelon shippers in the U.S., this is the story of FreshPro and its founders, Mike and Jose. In this C-Suite Series episode, Chris sits down with two lifelong friends who built a thriving produce business from scratch, without investors, blueprints, or corporate playbooks. What started as a hustle turned into a legacy. This conversation explores: The wild early days of selling watermelons by sheer tenacity How friendship, trust, and conflict shaped their partnership Why rediscovering purpose mattered more than profit How they’re now building a culture that lasts Whether you’re leading a startup or a legacy company, this is a story about grit, growth, and learning to lead for impact, not just validation.

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Frequently Asked Questions

How long is this episode of SightShift with Chris McAlister?

This episode is 50 minutes long.

When was this SightShift with Chris McAlister episode published?

This episode was published on October 23, 2025.

What is this episode about?

From a 250-square-foot office with one desk and a shared bathroom to becoming one of the top watermelon shippers in the U.S., this is the story of FreshPro and its founders, Mike and Jose. In this C-Suite Series episode, Chris sits down with two...

Can I download this SightShift with Chris McAlister episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.