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The Front Porch LIVE at the ARA Show: Ecommerce with Caleb Yell episode artwork

EPISODE · Mar 31, 2026 · 26 MIN

The Front Porch LIVE at the ARA Show: Ecommerce with Caleb Yell

from The Front Porch · host Point of Rental Software

Brian talks with Point of Rental e-commerce strategy lead Caleb Yell about how rental e-commerce has shifted from a "nice to have" to a business-critical tool and how you can avoid a lot of the growing pains that come from implementing it. You'll learn about the tools being used to digitize counter workflows online (e-sign, ID verification, ACH/payments), common breakdowns, and the need for optimized consumer-facing images and descriptions.  They cover underused tools, key metrics to watch, and highlight the need for great SEO, especially in the AI age. 

What this episode covers

Brian talks with Point of Rental e-commerce strategy lead Caleb Yell about how rental e-commerce has shifted from a "nice to have" to a business-critical tool and how you can avoid a lot of the growing pains that come from implementing it. You'll learn about the tools being used to digitize counter workflows online (e-sign, ID verification, ACH/payments), common breakdowns, and the need for optimized consumer-facing images and descriptions.  They cover underused tools, key metrics to watch, and highlight the need for great SEO, especially in the AI age.

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The Front Porch LIVE at the ARA Show: Ecommerce with Caleb Yell

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How long is this episode of The Front Porch?

This episode is 26 minutes long.

When was this The Front Porch episode published?

This episode was published on March 31, 2026.

What is this episode about?

Brian talks with Point of Rental e-commerce strategy lead Caleb Yell about how rental e-commerce has shifted from a "nice to have" to a business-critical tool and how you can avoid a lot of the growing pains that come from implementing it. You'll...

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