The FTC Takes a Closer Look at Blurred Advertising to Children

In this episode of his "Clearly Conspicuous" podcast series, "The FTC Takes a Look at Blurred Advertising to Children," consumer protection attorney Anthony DiResta analyzes a new Federal Trade Commission (FTC) staff paper recommending that businesses, social media influencers and others that market or promote products online to children should avoid blurring advertising with other content. Mr. DiResta outlines harms like deception, financial losses from accidental purchases, and targeting of harmful products. He also summarizes five recommendations from an FTC workshop to mitigate these risks, such as clearly distinguishing advertising and using disclosure icons.