The FTC Takes Action Against Old Southern Brass for False "Made in the USA" Claims

In this episode of his "Clearly Conspicuous" podcast series, "The FTC Takes Action Against Old Southern Brass for False 'Made in the USA' Claims," consumer protection attorney Anthony DiResta examines Federal Trade Commission (FTC) enforcement efforts regarding "Made in the USA" claims. The FTC recently took action against Old Southern Brass for falsely claiming its products were made in the United States, the company was veteran-operated and proceeds of sales were donated to military-focused charities. Mr. DiResta dives into the FTC's proposed order that prohibits the company from making deceptive claims, requires a $150,000 payment and outlines strict guidelines for future "Made in USA" claims. He highlights the FTC's current focus on "Made in USA" marketing, emphasizing the importance for companies to adhere closely to FTC guidelines when making such assertions.