The FTC's Focus on Social Media Advertising Policies

In this episode of his "Clearly Conspicuous" podcast series, "The FTC's Focus on Social Media Advertising Policies," consumer protection attorney Anthony DiResta explores the social media ecosystem and the Federal Trade Commission's (FTC) regulations on social media advertising. Mr. DiResta talks about how the FTC requires business that engage in social media advertising to have a formal social media policy. Those policies must be effective and implemented by management. He also breaks down three ways that virtual influencers can push a product while providing sufficient disclosures and information to the consumer.