The Full Funnel Optimization Process Most People Neglect

Nick Verity speaks with Hal Smith, CEO of H Street Digital, on the Operations Mastery Podcast. Hal explains his agency's focus on customer acquisition, specializing in app installs, lead generation, and e-commerce sales through digital advertising platforms like Meta ads, TikTok, and Google Ads. He emphasizes the importance of defining target customer acquisition costs upfront and outlines their systematic approach to funnel optimization, breaking down each step from ad creation to post-purchase engagement. Hal shares insights on agency growth, client retention, and the necessity of clear processes and systems to drive consistent results. He stresses the importance of defining outcomes, measuring them, and building processes to achieve them, advocating for a systematic approach to business management.Links And Resources: h-street digitalHal Smith on LinkedIn Thanks so much for joining us this week. Want to subscribe to Operations Mastery? Have some feedback you’d like to share? Connect with us on iTunes or Spotify and leave us a review!