The Fun, Joyous Experience of Holiday World & Splashin' Safari with Ashley Blankenbaker

Send us Fan MailSummaryIn this episode, Evan J. Cholfin speaks with Ashley Blankenbaker, Director of Marketing at Holiday World & Splashin' Safari, about the unique family experiences and innovative marketing strategies that set the park apart in the theme park industry. They discuss the park's origins, its commitment to creating memorable family moments, and the challenges of standing out in a competitive market. Ashley shares insights on the park's attractions, marketing strategies, and future goals, emphasizing the importance of guest experience and family connections.TakeawaysHoliday World started as Santa Claus Land in 1946.The park offers free unlimited soft drinks, parking, and sunscreen.Creating a conflict-free experience is a priority for families.The park intentionally avoids using an app to encourage disconnection.Family memories are a key focus for the park's marketing.Unique attractions like Good Gravy cater to multi-generational experiences.Maintaining cleanliness and friendliness is crucial for guest satisfaction.Marketing strategies include influencer partnerships and radio endorsements.The park aims to increase season pass sales and attendance.Future expansions will focus on immersive and interactive experiences.Sound Bites"We want this to be a day with no conflict.""We are always looking to increase revenue.""We want to immerse you in a new world."Chapters00:00 The Origin of Holiday World02:09 Innovative Family Entertainment Strategies02:59 Creating Memorable Family Experiences05:45 Attractions and Rides Overview09:40 Challenges in Visitor Growth11:48 Standing Out in a Competitive Market13:51 Attendance and Revenue Goals for 202514:50 Enhancing Park Experience16:11 Expanding Visitor Demographics18:30 Acquiring New Visitors20:06 Trends in Family Entertainment20:43 Impact of Economic Changes21:42 Ensuring a Great Guest Experience22:52 Measuring Success in the Coming YearWatch the full video here: https://youtu.be/e5MoKQWtI5E