The Fundamentals of Marketing and Why You Need to be Running Facebook Ads with Stacy Reed | Episode 24

Welcome back to the Kindred Spirits Podcast, episode 24, featuring Stacy Reed! Stacy Reed is absolutely obsessed with taking online brands to new heights through strategic marketing. As a Marketing Consultant and Facebook Ads Expert, Stacy teaches online businesses how to make more money, gain their time back, and rapidly increase their visibility to impact the world with their brilliance. She’s had the incredible opportunity to lead paid social campaigns for big names like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more generating over $150 Million in sales across channels like Facebook, Instagram, TikTok, Pinterest, and more. With over 11 years of marketing expertise under her belt, Stacy loves sharing her knowledge and helping online brands maximize their marketing strategies. Stacy hosts the Roadmap to $1 Million podcast, where she shares actionable insights on all things business and marketing. In this episode we discuss: - How a childhood experience of receiving a package of Stacy's Pita Chips from the founder of the brand inspired her to pursue a marketing career. - The importance of understanding the target audience when developing marketing strategies. - Taking an experimental approach to marketing based on feedback and audience response to each piece of content; viewing failures as learning opportunities. - How mindset often hinder business growth, and how to overcome these barriers Connect with Stacy: Website: https://stacyzeal.co/ Instagram: https://www.instagram.com/stacyzeal.co/ LinkedIn: https://www.linkedin.com/in/sreed2582/ Connect with Kindred Spirits Podcast: LinkedIn: https://www.linkedin.com/company/kindredspiritspod Instagram: https://www.instagram.com/kindredspirits_pod/ TikTok: https://www.tiktok.com/@kindredspiritspod