The Fundraising Dilemma: People Donate, Continue Donating, Then Never Donate Again

In today's podcast guest Tom Ahern from Ahren Communications speaks with Stephen Halasnik from Financing Solutions about the fundraising dilemma and how people donate, continue donating, then never donate again. They talk about important issues such as people only donating one time, how to get people to donate more than once, and the "thank you" process which is a nonprofit's response after someone donates. They combat these issues by developing a nonprofit fundraising plan.