The Fusion of Behavioural Science and PR with Shayoni Lynn

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group. Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she earned a spot on the Innovator 25 EMEA and Global 15 to Watch list by PRovoke Media, along with receiving the prestigious Mark Mellor Award for Outstanding Contribution to the Industry. In this conversation, discover: The influence of behavioural science on PR.  Building and scaling the Lynn team The Three-Part Lynn Framework for Measurement. Exploring the impact of AI in combating misinformation and disinformation through Lynn's Disinformation Cell. Connect with Shayoni Lynn Website: https://lynn.global/  Twitter: @shayonislynn LinkedIn: Shayoni Lynn Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.