The Future BRICs in Alcoholic Drinks

In this episode of Globalcast, Euromonitor International analyst for Alcoholic Drinks, Spiros Malandrakis, comments on the emergence of four high potential growth markets, Nigeria, Philippines, Vietnam and Turkey, in the alcoholic drinks industry. Mr. Malandrakis' discusses key drivers such as rising urban populations and westernisation trends proving necessary for success. Learn about: The main characteristics of Nigeria, Philippines, Vietnam and Turkey identifying the countries as the next BRICs for Alcoholic Drinks Main drivers in each country Major challenges the industry faces Which companies will succeed and the role of international players Featuring: Euromonitor International Alcoholic Drinks analyst, Spiros Malandrakis Learn more about the topic in Euromonitor International"s global briefing: The future BRIC’s in Alcoholic Drinks http://www.euromonitor.com/The_Future_BRICs_in_Alcoholic_Drinks Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.