The future doesn’t belong to the ones who know. It belongs to the ones who are curious. episode artwork

EPISODE · Nov 6, 2025 · 33 MIN

The future doesn’t belong to the ones who know. It belongs to the ones who are curious.

from The Growth Distillery · host The Growth Distillery

Welcome to Episode 2 of Rules Don’t Apply. Dan Krigstein is joined by Dr Frederik G. Pferdt, Future Optimist, Educator, Entrepreneur, Award-Winning Author and Google’s first-ever Chief Innovation Evangelist.For more than a decade, he helped shape the creative culture behind some of Google’s most ambitious breakthroughs and now he’s focused on helping people design more hopeful futures.In this inspiring conversation, Frederik reveals why curiosity is the most powerful tool we have for shaping what comes next and how optimism, imagination and play can unlock innovation in every workplace. This episode explores: •Practical rituals for building bold, creative teams.•Why making space for emotion fuels better problem-solving.•How leaders can help people feel safe enough to experiment, fail and try again. If you’re a leader, creator or simply someone wanting to feel excited about what’s ahead this episode will shift your mindset.Hit play, stay curious and join us in designing a more optimistic tomorrow.

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The future doesn’t belong to the ones who know. It belongs to the ones who are curious.

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