The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) gets to chat with Amber Goetz, founder of Active Media. Amber shared invaluable insights that can help businesses thrive in today’s digital landscape.

Episode 256 of the Marketing Expedition Podcast with Rhea Allen, Peppershock Media podcast, hosted by Rhea Allen, CEO, Peppershock Media, titled "The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast" was published on February 19, 2026 and runs 49 minutes.

February 19, 2026 ·49m · Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Summary

Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:23 About Amber02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing07:55 - 10:21 Welcome to the show, Amber!10:22 - 13:10 Client Success Story: The Resort in Arizona13:11 - 17:00 Tactics for SEO Success17:01 - 21:35 The Importance of Google Business Profile21:36 - 24:58 The Value of FAQs on Your Website24:59 - 25:49 Utilizing FAQ Schema for Better SEO25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:26 - 31:47 Tools for Website Performance Analysis31:48 - 35:21 Case Study: The RV Resort's Transformation35:22 - 39:27 Google Ads Strategies for Success39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns41:18 - 45:01 Incorporating Social Media into SEO45:02 - 46:23 Humanizing Your Brand Through Social Media46:23 - 47:44 Final Tips—Utilizing AI for Your Website47:45 - 47:50 Reach out to Amber47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!48:22 - 49:08 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds Hosted on Acast. See acast.com/privacy for more information.

Episode Description