The Future Market’s Mike Lee on innovation strategy

In this episode of The Natural List, Founder of The Future Market, Mike Lee, joins Jessica and Adrienne for a discussion about defining responsible innovation and evaluating a brand's positive and negative externalities. Initially inspired by the concept cars at Detroit automobile shows, Mike unearthed an early appreciation for products that could do good for people and planet and delighted in the preview of future possibilities. In a few weeks’ time at the New Hope Innovation Experience, Natural Products Expo East and The Future Market will create a musuem-like experience that brings these forward-thinking concepts to life. The Innovation Experience is the ideal place to learn about, engage with, taste, discuss and even challenge the newest innovations that have potential to change the world.Jumpstart your adventure into future innovations by listening to this engaging discussion with an innovation expert. As Mike says, “today’s innovations are stepping stones to the things you might see 20 years from now.” Find out how you can look for little signals about the future; after all, every big trend in today’s market started out as something small.