The Future of Advertising: AI Agents, Contextual Targeting | Brendan Norman of Classify

In this episode of Inside Marketing with MarketSurge, we sit down with Brendan Norman, Co-founder and CEO of Classify — a groundbreaking platform organizing the world’s digital content to make it privacy-safe, searchable, and monetizable.Before founding Classify, Brendan helped scale the Facebook Audience Network into a $3B business and played a key role in Unity’s IPO. But when he tried to market a completely new platform, he hit a wall: there was no way to accurately find or understand content at the page level.So, he built the solution.Today, Classify’s AI-Powered Classification Engine and ContentGraph™ are redefining how advertisers, publishers, and marketers connect across the open web — driving precision targeting, transparency, and sustainability in an industry overdue for innovation.💡 What You’ll Learn:• The evolution from audience targeting to contextual intelligence• How Classify’s AI agents are changing how ads are delivered and optimized• The real reason ad tech has been so fragmented — and what’s fixing it• How a new industry protocol could democratize advertising for small businesses• Why smarter curation = more sustainable digital ecosystems👉 Key Highlights:✅ From Facebook to founding Classify — Brendan’s journey through ad tech’s biggest revolutions✅ The difference between contextual targeting and curation (and why both matter)✅ The groundbreaking new Advertising Context Protocol (ACP) and how it changes the game✅ How AI agents will simplify campaign setup, targeting, and optimization — instantly✅ Why more efficient targeting isn’t just profitable — it’s better for the planet🎯 Whether you’re a CMO, startup founder, or just obsessed with the future of AI and digital advertising, this episode gives you a front-row seat to the next big shift in marketing tech.🧠 Connect with Brendan Norman:🌐 Website: https://tryclassify.com💼 LinkedIn: https://www.linkedin.com/in/brendannorman📈 Connect with MarketSurge:🌐 Website: https://marketsurge.io🎯 Book your 15-minute Value or Free Coffee Call:👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee🎙️ Podcast: Inside Marketing with MarketSurge💼 LinkedIn: MarketSurge on LinkedIn📘 Facebook: MarketSurge Business Page🐦 Twitter/X: @marketsurging