The Future of Agriculture Is Changing ft. Amir Cahaner

What if the food value chain is not designed to protect quality, but to increase price?In this episode we explore a new way of thinking about farming, food production, and the value chain behind what we consume.The conversation starts from a powerful idea: in the traditional chain, quality tends to decrease through every step of the process, while the price keeps going up.So the real question is: what would happen if farmers stopped being just the first link in the chain and became part of the processing, distribution, and final value of their own products?A conversation about agriculture, innovation, efficiency, and the future of food.Amir Cahaner is the co-founder of Kaima Agro, a company working to transform the agricultural value chain by helping farmers become part of the industrial process, reducing intermediaries and connecting production more directly with the market.If you want conversations that go beyond headlines and challenge what you think you know, subscribe and join the discussion.Suscribe to: ‪ @verdadesincomodas_ok  Produces:  @ecosdelegeo  #farming #agriculture #uncomfortabletruths