The future of AI and B2B marketing with Adobe's Duncan Egan

This is the year that has brought AI to the forefront of transformation. In this episode, Duncan Egan, Vice President of Marketing for Adobe's Digital Experience business in APAC, shares his insights on how AI can revolutionise marketing strategies by enhancing data integration and streamlining workflows.  Duncan highlights the potential for greater collaboration within marketing teams and the paradigm shift from targeting individual leads to understanding buying groups.   Get set for a detailed look at marketing in the age of AI.     The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au