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The future of AI and social search for travel & hospitality

EPISODE · Aug 20, 2025 · 57 MIN

The future of AI and social search for travel & hospitality

from Serious Social from immediate future · host immediate future - breaking the social boring

In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher and what that means for visibility, traffic, and trust. We covered the messy, non-linear nature of today’s traveller journey, the rising role of AI Overviews in search, and the practical quick wins brands can implement right now to lift performance. 

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The future of AI and social search for travel & hospitality

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