The Future of Airline Loyalty: Customization, Communities, Partnerships | Brett Catlin

from Future Value · host Robert Wesley

In this episode of Future Travel, Robert Wesley hosts Brett Catlin (VP Alaska Air Group). They delve into the concepts of customization and personalization in the travel industry, exploring the role of cohorts, earning loyalty rewards, communities, data collection, strategic tie-ins, co-branding, agent-based bookings, and the future of airline loyalty programs. The discussion emphasizes the distinction between customization and personalization, the value of cohort-based customization, and the strategic importance of partnerships and data in loyalty programs.Chapters* 00:00 Introduction to Customization and Personalization in Travel* 10:44 Role of Communities in Customization and Engagement* 16:17 Strategic Tie-in Between Loyalty Membership and Wi-Fi* 23:19 Future of Airline Loyalty Programs

Episode metadata supplied by the publisher feed · Published Feb 17, 2026

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The Future of Airline Loyalty: Customization, Communities, Partnerships | Brett Catlin

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