The Future of Airline Loyalty feat. Mark Potter (Managing Director, Etihad Guest)

In Episode 67 of The Indian AvGeek, we are going under the hood of one of the world’s most aggressive loyalty transformations. Our guest is Mark Potter, Managing Director of Etihad Guest. India is Etihad Guest's second-largest member market globally, and it's growing faster than any other. With 13.5 million members worldwide and a program that's quietly evolving from an airline loyalty scheme into something closer to a fintech platform, the stakes have never been higher. We don't just talk about seat upgrades. We dive into the porous ecosystem strategy: Why did Etihad enable two-way transfers with Flipkart? How do you maintain a premium brand when members earn miles on Swiggy grocery deliveries? And in a world of status inflation, what does a $150,000 spend for the new Diamond Tier actually get you? In this episode:  ✈️ How Etihad Guest cracked India, and why the country could be its biggest market by the end of 2026 ✈️ The SBI Card to BOBCARD switch for the Indian credit card market ✈️ 6/members every minute in India, but does scale kill exclusivity? ✈️ Status inflation - when everyone's Elite, what does the lounge door even mean anymore? ✈️ Bilateral rights at capacity, does the loyalty program become the growth engine for Etihad in India? ✈️ In 5 years, is Etihad Guest still an airline program or a fintech platform that happens to own some airplane seats? ✈️ Building loyalty programs that appeal to Agentic AI algorithms. The Indian AvGeek streams on all podcast apps. Vishal Mehra on X