The Future of Australian Fashion featuring Kellie Hush | #013

In this episode of Add To Cart, we are joined by Kellie Hush, former editor in Chief of Harper's Bazaar with more than 20 years’ experience in the Australian and international fashion industry. We hear Kellie’s thoughts on the importance of brand stories, innovative retail partnerships and customer communities as well as lessons learned from the recent launch of and exit from, her own accessories brand The Way...speed humps and all. We learn why, according to Kellie, ‘the circus is over’ for luxury fashion, how the traditional Aussie department store needs a reboot and how fashion retail will emerge post-Covid.Links from the episode We Wear Australian Australian Fashion CouncilFree fashion industry report from Shopify Plus (sponsored) Klarna (sponsored)Questions answered in the podcast include:What advice do you have for fashion brands looking to connect with new customers in today's media landscape? How should Australian fashion labels approach the overseas market?What’s the future for department stores like DJ’s and Myer?What lessons did you learn from launching your own fashion accessories brand, The Way?This episode was brought to you by…  Shopify PlusKlarnaAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Kellie HushKellie Hush is a fashion entrepreneur and former Editor-in-Chief of Harper’s Bazaar Australia. With more than 20 years’ experience in the Australian and international fashion industry, she is one of the most influential and respected people in the Australian fashion industry. In 2019 Hush created and launched fashion accessories brand The Way and now consults with some of Australia’s largest fashion brands. She is a regular fashion commentator on television, radio, in print media and a published author. You can contact Kellie on LinkedInEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community