The Future of Brand Safety: AI & Social Media Moderation Insights from Matthew McGrory, CEO @ Arwen.ai

Matt McGrory on Linked IN Check out Arwen Timestamps: 0:57 - Explanation of AI-powered content moderation 2:57 - Using RAG for brand-specific engagement 5:22 - Balancing AI automation with human oversight 8:28 - Prompt engineering and human-reinforced learning 9:00 - Using AI for creative storytelling in marketing 12:27 - Manual moderation techniques before AI tools 14:00 - Creating a structured approach to social media engagement 17:32 - Understanding brand health reports and benchmarks 21:38 - Analyzing sentiment and emotions in social media campaigns 26:53 - Key takeaways for growing on social media using AI 30:46 - Closing remarks and contact information