The Future of Brand Safety & Suitability for Audio

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability  Why it’s important to create block and allow lists for advertisers How context and nuance play into the brand safety and suitability conversation  The Sounds Profitable Business Leaders Summit The consolidation of our feeds Why we need your feedback on this podcast   Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher). Links: Bryan Barletta Arielle Nissenblatt Tamara Zubatiy Barometer Sounds Profitable Summit at Podcast Movement The Download Sounds Profitable: Narrated Articles SquadCast Podsights Credits: Hosted by Bryan Barletta & Arielle Nissenblatt Sounds Profitable Theme written by Tim Cameron See omnystudio.com/listener for privacy information.