EPISODE · Dec 19, 2024 · 14 MIN
The Future of Consumer Psychology: AI and Predictive Analytics
from Why We Buy: The Science of Shopping Psychology · host RhythmStudio
The final episode explores how artificial intelligence and big data are revolutionizing consumer psychology and marketing. We examine how companies like Amazon and Netflix use predictive analytics to influence consumer choices, and the ethical implications of AI-driven personalization. The episode concludes with a discussion of emerging technologies like neuromarketing and the potential future of consumer behavior analysis. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Future of Consumer Psychology: AI and Predictive Analytics
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