EPISODE · Jun 19, 2026 · 27 MIN
The Future of Customer Ownership and Attribution: Insights from Trackier & Apptrove's Udit Verma
from Analytics Insight
Udit Verma, CMO & Co-founder of Trackier & Apptrove, discusses customer ownership, first-party data strategies, attribution challenges, walled gardens, and the future of performance marketing.
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