The Future of Customer Ownership and Attribution: Insights from Trackier & Apptrove's Udit Verma episode artwork

EPISODE · Jun 19, 2026 · 27 MIN

The Future of Customer Ownership and Attribution: Insights from Trackier & Apptrove's Udit Verma

from Analytics Insight

Udit Verma, CMO & Co-founder of Trackier & Apptrove, discusses customer ownership, first-party data strategies, attribution challenges, walled gardens, and the future of performance marketing.

Episode metadata supplied by the publisher feed · Published Jun 19, 2026

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The Future of Customer Ownership and Attribution: Insights from Trackier & Apptrove's Udit Verma

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