The FUTURE of Cycling has arrived! + Kita gets the ICK!

This week we're talking about the future of cycling, from high street brands making cycling kit to fully digitally integrated handlebars. Is this what the future of cycling looks like?_____0:00 - Intro2:29 - Can high street brands make good cycling kit?9:26 - The last ride17:19 - Kita's hot take21:47 - Is this the future of cycling handlebars?31:37 - Bike of the week38:21 - Guess the bike - HARD MODE43:48 - Cyclist of the week_____Support me directly:https://www.patreon.com/cw/LukeMichaelJamesFind me:IG: https://www.instagram.com/lukemichaeljamesStrava: https://www.strava.com/athletes/lukemichaeljamesMusic by ARTLIST.Thanks to my SPONSORS:Colnago UKLightweightMAAPCeramicspeedMNSTRY NutritionHutchinson TiresElite CyclingLakeTons BikeBunker Storage