The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences.  Key Takeaways: (01:19) Andrew reflects on 25 years in market research.(03:07) Founding Qrious Insight and its evolution.(06:20) The importance of behavioral data for accurate insights.(12:53) Informing ad placement with behavioral data.(18:25) High retention rates in behavioral data tracking.(27:31) Generational differences in data privacy and acceptance.(34:30) AI’s transformative role in data analytics.(36:00) The future potential of synthetic data models.(37:00) Bridging insights and marketing with behavioral data. Resources Mentioned: Paradigm SampleSima VasaQrious Insight website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech