The Future of Data: ZS Discusses Agentic MDM, AI Readiness, and the Reltio Partnership

AI will fail without strong data foundations. At the DataDriven Conference 2026 by Reltio, I sat down with Bronwen Schumacher from ZS to talk about what it really takes to make enterprise data ready for AI.Bronwen leads the Reltio partnership at ZS, a global consulting firm deeply rooted in life sciences and healthcare. ZS has been one of Reltio’s earliest partners, working together for 13 years to build modern Master Data Management solutions for global pharma companies.This year, they won Innovation Partner of the Year for their work integrating ZS’s platform, ZAIDYN, with Reltio. The goal is clear. Deliver an out-of-the-box data and analytics solution that helps organizations, including smaller pharmaceutical companies, master their data faster.We also spoke about what 2026 really demands from enterprises. The focus is shifting toward Agentic MDM, where strong data quality, governance, and change enablement become the backbone for AI. Without organizational buy-in and clean, trusted data, large-scale AI programs simply do not scale.Beyond pharma, ZS is also expanding into travel and hospitality, bringing similar data discipline to customer loyalty and experience use cases.This was a grounded conversation about how real enterprises are preparing their data before chasing AI.Sharing the full interview here.#data #ai #datadriven #reltio #theravitshow