The future of DESIGN & NO-CODE websites for B2B SaaS & tech with Jelle Bot (Noco) - Episode 6

In this episode of WORK IN PROGRESS, Ian Piepenbrock and Jelle Bot explore the transformative future of no-code tools, the challenges of minimalist design in B2B SaaS, and how agencies can stay ahead in a fast-evolving creative landscape. They discuss Webflow vs. Framer, the role of AI in shaping websites, and why emotional, maximalist design may be the key to standing out in a saturated market. If you're passionate about design, creativity, and staying ahead in SaaS, this episode is for you. Timestamps: (0:00) - Introduction: Welcoming Jelle and reflecting on WORK IN PROGRESS so far (2:10) - The no-code revolution: Why it matters for B2B SaaS (10:00) - Challenges in minimalist design: Is it time for a new aesthetic? (17:30) - Emotional design and the rise of maximalism (24:00) - AI in creative workflows: Game-changer or overhyped? (30:15) - Webflow vs. Framer: Tools, features, and the battle for market share (40:00) - Webflow’s new features: Worth the hype? (47:00) - How agencies should prepare for future design trends (52:30) - Design engineers: Bridging the gap between creativity and code (58:00) - Attracting and retaining top design talent The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day. Wes Botman is founder and CEO at ⁠⁠Eli5⁠⁠ (https://eli5.io), a software studio making complex ideas simple and accessible. Ian Piepenbrock is CEO at ⁠⁠Noco⁠⁠ (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding. Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRMjjgcXKSDDIboKrt?si=6990da66e09e4ef2 Follow us on X for more raw insights, thoughts, and a good dose of founder reality: Wes: ⁠⁠@wesbotman⁠⁠ (https://x.com/wesbotman) Ian: ⁠⁠@lamswolprins (https://x.com/lamswolprins)