The Future of DTC: Funding Strategies and Using AI

from Shopify Masters · host Shuang Esther Shan, Shopify, Matthew Scanlon

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI.For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financingSubscribe to the Shopify Masters YouTube channel for video interviews. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Founder Matthew Scanlan shares why he’s still optimistic about funding consumer businesses through venture capital and alternative forms of debt.

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The Future of DTC: Funding Strategies and Using AI

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This episode is 37 minutes long.

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This episode was published on February 18, 2025.

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