The Future of eCommerce Agencies is Discourse- Our past informs our future decisions.

The agency world doesn’t get enough respectAgencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services.The more mature you are as a business, the more it becomes imperative to bring those capabilities in house.Proof points of DTC brands who acquired professional services: Ro and GlossierAgencies are concentrators of expertise. Commerce platforms, like Magento, require domain expertise and platform specialization to implement — and many brands lack the ability to run this kind of operation in-house.“I don't think the agency world gets enough respect and agencies are concentrators of talent. Like they are concentrators of expertise. And the last time I looked, technologists make the decisions that create the experiences that your customers interact with.”Creating an anti-competitive ecosystem in eCommerce requires rethinking power structures. Brian recapped thoughts on this process of questioning those power structures, relating back to his Insiders piece: Rethinking Brand Power Structures“You are who you are because of the things that you've seen and the experiences you've had. That has a huge bearing on the way that we think of whatever the future is, because the future is determined by what's happened in the past”Associated Links:Check out Brian’s Insiders piece: Insiders #080: Rethinking Brand Power StructuresThe Future of Services Is Value Orchestration Let us know what you thought about the episode on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn.Have any questions or comments about the show? You can reach out to us at [email protected] or any of our social channels; we love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.