The Future of Events Is Zero-Proof and Way More Fun

Dry January isn’t just a trend — it’s a wake-up call for the events industry. In this candid Fun Table conversation, Alysse Bryson and Libby Sundgren are joined by Amy Liz Harrison, Dele Downs Kooley, and Kristin Graham to unpack what the sober-curious movement really means for modern events. From zero-proof cocktails and inclusive bar setups to the power of sober allies, this episode challenges outdated assumptions and offers practical ways to design gatherings where everyone feels welcome — no hangovers required.  Takeaways: Dry January highlights a larger cultural shift toward mindful drinking and alcohol-free living.  Sober allies play a critical role in normalizing alcohol-free choices at events.  Zero-proof options should feel intentional, celebratory, and equal to alcoholic offerings.  First impressions matter: water and NA options should be available the moment guests arrive.  Inclusive events aren’t about removing alcohol — they’re about expanding choice.  Timestamps:  [01:26] Welcome to The Fun Table + why Dry January matters now  [04:00] Sober allies and neutralizing the sobriety conversation  [07:00] How event consumption patterns have changed  [10:45] Why zero-proof menus deserve equal footing  [14:00] What planners get wrong about inclusivity  [18:30] Designing events without next-day regrets  Resources & Links: -The Sober Curator -Meet The Fun Table: Kristin Graham, Dele Downs Kooley, Amy Liz Harrison -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @Beats Working Podcast -Instagram: @beatsworkingpodcast -Facebook: @Beats Working -YouTube: @beatsworkingpodcast Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Send Feedback: If you have a show idea, feedback, or just want to connect, email us at [email protected].  Beats Working is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.