The Future of Events… Post-COVID - with Kathryn Frankson from Informa

How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers?Those are just some of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 243. She’s a lady who’s as passionate about storytelling as she is about marketing and sales - and those two masterminds speak her language.She specialises in developing virtual, hybrid and physical events – including event marketing strategy that incorporates social media, brand marketing, campaign planning, and performance tracking. She’s the Director of Event Marketing at Informa – welcome to DMR - Kathryn Frankson.Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...Answer: Turtl (Enterprise content automation)Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon?Answer: Gong (Get unfiltered visibility into what's happening with your sales team, your deals, and your market) & / Saleswhale (Stop marketing leads from slipping through the cracks)Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them? Answer: Deborah Carver from The Content Technologist.