The Future Of Fashion’s Thirst For Water

Fashion devotes a lot of time to securing its inputs, but the importance of water to the industry’s supply chain goes under-discussed, and water is not quantified and assessed the way carbon is. But as water justice becomes a more acute business continuity risk, the demand to reckon with fashion’s thirst is growing.Ben talks to Amira Jehia, Founding Executive Director of Drip By Drip, to understand why water impact quantification lags behind carbon footprint assessment, despite representing a more acute risk in the short term.