The Future of Fitness Revealed: What’s Coming Next In Optimizing Performance and Longevity

Embrace the New Era of Fitness and Longevity !🌟 In our latest podcast episode, Mike G. Hansen reveals pivotal industry trends that are reshaping the way we think about health and longevity. Learn from the visionary himself as he discusses the  rise of wellness pods and engineered well-being, as well as  the integration of AI, recovery technology, and metabolic health into everyday fitness practices.  If you’re a gym owner or in the wellness industry, this episode is a must-listen!  Mike G. Hansen is a thought leader with over 25 years of experience in emerging markets across Healthcare, Fitness, and Technology, offering a visionary perspective on the new era of “engineered wellbeing.” With hands-on experience in nearly 20 segments within health and fitness, Mike has a 360-degree view of the industry. He has founded multiple start-ups, earned Top 100 by Entrepreneur Magazine, worked in corporate ventures, and collaborated with leading Fortune 500 innovation labs. As a writer and speaker on industry trends, Mike’s insights continue to shape the future of health and fitness. Mike began his career at 24 Hour Fitness in multiple operational roles and then leveraged his education in finance to sharpen his business acumen at iTros Capital, an $800M healthcare hedge fund. Realizing his passion for fitness, Mike returned to the industry, working with a variety of prominent health and fitness brands as an executive in sales, marketing and product. Mike’s entrepreneurial spirit led to founding iTech, where he pioneered the active gaming market as co-founder/CEO, growing worldwide and earning multiple awards. This opened doors to advisory roles and innovation projects with major Fortune 500 brands and innovative start-ups. Over the years, Mike has been doing venture development, started a venture studio and has introduced numerous emerging markets into the health/fitness, including 3D gesture gaming, eCommerce, cloud-based streaming, new wearables, digital health platforms, recovery, studios, AI, and new media. His vast knowledge and experience in building companies and staying ahead of key trends have earned him acclaim for his unique insights on today’s most pressing topic, including GLP-1s, Healthcare/Fitness Integration, Recovery, Longevity, AI, FitTech, XR/VR/AR, and Media, solidifying his position as a leading change agent in the industry.