The Future of Fragrance: From Luxury to Daily Ritual

from Ecommerce on Tap by Sourcify and Izba Consulting · host Ecommerce on Tap by Sourcify and Izba Consulting

Fragrance is no longer just a luxury — it’s becoming a daily ritual. In this episode of Ecommerce on Tap, Aaron Alpeter sits down with 5 SENS founder Divya Gugnani to break down the massive shift happening in the fragrance industry. They cover: Why fragrance is the fastest-growing beauty category The rise of “fragrance wardrobes” vs signature scents What most founders get wrong about clean beauty How to build a brand that actually has repeat purchase The real playbook behind building a business worth buying If you're building in beauty, DTC, or consumer brands — this is a must-watch.

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This episode is 42 minutes long.

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This episode was published on April 14, 2026.

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