EPISODE · Aug 19, 2022 · 58 MIN
The Future of Fundraising with Network For Good's Kimberly O'Donnell
from Marketing with Purpose · host MayeCreate Design
When I interviewed Kimberly O’Donnell with Network for Good I thought I’d learn all about donor management software. But you know what? I learned waaaay more. She shares inside knowledge about: Current fundraising trends How organizations can embrace text messaging to communicate with donors Changes in the pipe for Network for Good What Bonterra’s recent purchase of Network for Good means for the company Ways to deepen relationships with donors by meeting them where they are You’re sure to walk away with at least a nugget or two of goodness from this interview or at least enjoy geeking out with us! Timestamps Introducing Kimberly O’Donnel and Network for Good - 0:41Fundraising trends - 10:23Should we text donors? - 18:36Exploring ways to connect to encourage donations - 23:15The importance of communicating authentically - 26:40Finding time to do the work - 32:36Listening to customers to improve Network for Good - 38:23Resources available through Network for Good - 46:55Becoming “anti-fragile” - 52:52Where to find more about Network for Good - 54:34 For a fully-formatted blog post of this episode, visit https://mayecreate.com/blog/the-future-of-fundraising-with-network-for-goods-kimberly-odonnell/
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The Future of Fundraising with Network For Good's Kimberly O'Donnell
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