The Future of Health Insurance Brokers in an AI World with Will Johnson CEO of Gyde

In Episode 153 of InsurtechTalk, Gilad Shai sits down with Will Johnson, CEO and Co-Founder of Gyde, to unpack one of the most overlooked—and misunderstood—segments in insurance: health insurance distribution.This conversation goes beyond the AI hype cycle. It dives into the real bottleneck in insurance: the broker.Will shares how Gyde is building an AI-powered platform designed to help agency owners break through capacity constraints, automate low-value workflows, and return to what actually matters—advising clients and growing their business. From renewal automation to client service and cross-selling, this is a deep look into what a true “broker operating system” looks like in health insurance.We also explore:Why health insurance is fundamentally different from P&C—and harder to fixThe growing pressure on brokers, carriers, and the entire systemHow AI is actually being used (and where it’s not)Why distribution is regaining power after years of disintermediation narrativesThe shift from “selling policies” to becoming a true strategic advisorWill brings a rare perspective shaped by nearly a decade at Oscar Health, where he saw firsthand how critical brokers are—and how underinvested they’ve been.Key takeaway:AI won’t replace brokers. But brokers who use AI will replace those who don’t.