"The Future of Hospitality Is Hospitality" — What 38 Leaders Told Jessica Gillingham

👉 Discover Minut: https://www.minut.com📱 Book a demo: https://www.minut.com/contact/book-a-demoThe short-term rental industry keeps fighting the same two battles: regulation and reputation. Jessica Gillingham thinks both are symptoms of the same underlying failure: the industry has never learned to tell its own story. The headlines write themselves about housing shortages and bad guests, while the small business owner behind almost every stay goes completely unmentioned.In this episode of Minute by MÎNUT, Nils Mattisson, CEO of Minut, sits down with Jessica Gillingham, founder and CEO of Abode Worldwide — the strategic communications firm working at the intersection of real estate and hospitality — and author of Tech-Enabled Hospitality, built on interviews with 38 senior leaders across 13 countries.Together they get into what surprised her most in that research, why the technology answer everyone gave her turned out to be a human one, the hotelization of real estate she's writing about next, what the suits at the Short Stay Summit really signal, and the shift that should worry anyone selling anything: when search stops giving you a list of links and starts giving you a single answer, being unclear about what you are is the same as being invisible.▶ Listen on Apple, Spotify, or visit https://minut.com★ WHAT YOU'LL LEARN ★▸ Why the regulation and reputation problems are really one communications problem▸ The "vanillaization of value proposition" — why hospitality tech companies all sound identical, and what it costs them▸ How Portugal's ALEP changed the argument by putting real people, not platforms, at the centre of it▸ What 38 senior leaders across 13 countries actually said when asked about technology (hint: they talked about humans)▸ Why "the future of hospitality is hospitality" and what that means for AI agents and autonomous properties▸ How democratization lets a three-unit rental in India buy the same stack as a Marriott in New York▸ Where short-term rentals genuinely lead hotels on innovation — and where hotels are still ahead on personalization and loyalty▸ The hotelization of real estate: student housing, build-to-rent, co-living and branded residences converging on a hospitality operating model▸ Why LLM search replaces choice with an answer, and how operators and tech companies become invisible in it▸ Nils's own first-party data: why visitors who arrive from ChatGPT convert better and stay longer▸ How to build culture in a fully remote team, and what a decade of solo-founder leadership taught her★ CHAPTERS ★00:00 Cold open: "The future of hospitality is hospitality"01:04 Welcome to Minute by MÎNUT01:35 Meet Jessica Gillingham, founder and CEO of Abode Worldwide02:30 From Canadian cottage rentals to deep-tech PR04:59 A communications problem as much as a reputation problem06:45 Who's getting it right: Bob W, VRMA, STAA and PASC09:35 Portugal's ALEP — and the small business behind every stay10:35 Inside the book: what 38 leaders actually said14:03 Democratisation: three units in India vs. Marriott in New York15:08 Where short-term rentals lead — and where hotels are ahead18:01 Loyalty, brand and the hotel advantage19:17 The next book: the hotelization of real estate20:45 Convergence: opportunity or threat for operators?24:05 The suits at the Short Stay Summit25:43 What "flexible living" actually means28:30 LLM search and the risk of becoming invisible31:32 Shrinking attention — and why ChatGPT visitors convert better35:04 Where hospitality tech capital is concentrating36:46 Consolidation and the third layer of platforms38:09 Building culture in a fully remote team39:49 What remote leadership taught her41:24 What she'd do differently in the first 12 months42:40 On being alone at the start43:29 Final question: the book she never expected to write44:19 Wrap-up