The Future of Hotels: Costs, Marketing & AI

In this thought-provoking episode of The Hotel Growth Podcast, host Adam Hamadache is joined by Joseph Farrar, General Manager of Owston Hall, to explore the biggest challenges and opportunities shaping the hospitality industry. With costs rising and guest expectations evolving, Joseph shares his strategies for staying ahead—covering everything from pricing tactics to the latest AI advancements.Tune in for insights on:🏨 The impact of rising costs on hotel operations & how to adapt📈 Using OTAs strategically while driving direct bookings💡 How AI is revolutionizing guest experience & hotel operations🎯 The changing behaviors of Gen Z travelers and what hoteliers must do to keep up📊 The role of SEO, TikTok, and digital marketing in today’s hospitality landscapeWhether you're a hotelier, marketer, or industry enthusiast, this episode is packed with valuable takeaways for the future of hospitality. Don't miss it! 🎧