The Future of KOL Engagement and new strategies that will emerge

In this episode, Joan Cannon shares her journey into the MSL role and the operational shifts faced during the COVID-19 pandemic. The conversation covers adjustments in performance metrics, face-to-face interaction guidelines, and virtual engagement with KOLs. Joan provides insights into the evolving landscape of scientific congresses and the essential skills MSLs need post-COVID. She addresses travel hesitancy, meeting settings with HCPs, and offers comprehensive advice for MSLs and leaders navigating the current climate. The episode concludes with reflections on changes since 2020, end-of-year predictions, and the importance of taking mental breaks.