The Future of Life Sciences Sales: AI, Compliance & Relationships with Karen Tkaczyk, Ph.D.

In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg is joined by Karen Tkaczyk, Ph.D., growth leader at Vista Tech Life Sciences, to explore what it really takes to build trust and drive growth in today's global life sciences industry.Karen shares how language, regulatory compliance, and localization play a critical role in bringing therapies and innovations to markets around the world. Together, they discuss why selling in life sciences is fundamentally different, how AI is changing sales outreach, and why authentic relationships matter more than ever.From navigating global content challenges to balancing technology with genuine human connection, this conversation is packed with practical insights for sales professionals, marketers, and leaders across the life sciences ecosystem.In this episode you'll learn:• Why compliance is a core part of the sales conversation.• How global content and localization impact commercial success.• The opportunities—and limitations—of AI in sales.• Why trust remains the strongest competitive advantage.• Actionable advice for building lasting customer relationships.Whether you're in pharma, biotech, medtech, or life sciences services, this episode offers valuable perspectives on succeeding in an increasingly AI-driven world.Connect with Karen on LinkedIn: https://www.linkedin.com/in/karentkaczyk/