The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102

The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome back Mickael Aubard to discuss AI's transformative impact on marketing workflows. Mickael shares how his work at AdManage.ai is saving media buyers hundreds of hours monthly by automating repetitive ad creation tasks.The conversation explores how AI differs from traditional automation tools, with examples of time-saving workflows that preserve personal communication styles. Discover how brands are using AI to mine customer comments for product insights, leading to viral marketing opportunities. The trio also addresses common fears about AI adoption and why embracing this technology as a productivity tool rather than a replacement is crucial for staying competitive.Listen for practical examples of AI applications in marketing, from automated post-meeting summaries to scaling ad campaigns, and learn why creating effective AI prompts might be the next essential human skill in the workplace.Chapters00:00 Introduction to Mickael, our first repeat guest03:02 AI automation vs traditional automation tools05:05 Structuring calls for better AI transcription10:04 Introduction to AdManage.ai and time-saving14:15 Why running multiple ads matters19:20 Mining comments data for marketing insights24:02 Using AI to analyse customer feedback27:19 The camp against AI: fear of the unknown32:19 Technology adoption cycles are accelerating36:58 AI's personal touch: Claude quotes Erica!40:30 The human element remains essential in AI45:12 Final takeaways on embracing AI properlyGuest BioMickael works with AdManage.ai, helping brands save hundreds of hours monthly launching ads in less than a minute on platforms like Meta and TikTok. The company works with over 200 brands including Canva, Bolt, Wise, and Perplexity. Prior to joining AdManage.ai, he gained extensive experience in performance marketing and growth.Resources Mentioned- AdManage.ai - Tool for launching multiple ads quickly across platforms- Fathom - Call recording and transcription tool with new AI search capabilities- ChatGPT - AI assistant for creating customised workflows- Gemini - Google's AI assistant mentioned for prompt creation- Claude - AI assistant that can find patterns in large datasetsConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast