The Future of Marketing Measurement | Paul Boruta, Founder & CEO of Slingwave

🔍 Is your attribution model lying to you? You’re not alone—and you’re not stuck.In this episode of The Incremental Marketer, I dive into the rapidly evolving world of marketing attribution. He explores how we got here—from the early days of multi-touch attribution (MTA) to the rising importance of media mix modeling (MMM)—and why a hybrid approach is now essential for marketers navigating today’s privacy-first landscape.You'll learn:Why traditional MTA is falling shortHow MMM is making a comeback in the cookieless eraPractical ways to combine methods for better, more actionable insightsWhat marketers must do to future-proof their measurement strategyWhether you're building your first model or refining a mature analytics setup, this conversation is packed with strategic and tactical value.TIMESTAMPS00:00 Introduction to Marketing Attribution Changes02:51 The Evolution of Marketing Measurement06:10The Shift from Multi-Touch Attribution to Media Mix Modeling09:07 Implementing a Hybrid Approach to Marketing Measurement🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com