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The Future of Multifamily: An Economist's Perspective

Join Gino Barbaro as he sits down with Greg Willett, Chief Economist at LeaseLock and a leading voice in multifamily housing. With decades of market research experience, Greg shares data-driven insights on crucial trends impacting rent growth, supply, resident behavior, and operational risk.

Episode 227 of the Jake & Gino: Real Estate Investing & Multifamily podcast, hosted by Greg Willett, Gino Barbaro, titled "The Future of Multifamily: An Economist's Perspective" was published on December 4, 2025 and runs 37 minutes.

December 4, 2025 ·37m · Jake & Gino: Real Estate Investing & Multifamily

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Join Gino Barbaro as he sits down with Greg Willett, Chief Economist at LeaseLock and a leading voice in multifamily housing. With decades of market research experience, Greg shares data-driven insights on crucial trends impacting rent growth, supply, resident behavior, and operational risk.

Discover how LeaseLock is helping owners and operators maximize performance in every market cycle by rethinking the traditional security deposit.

Key Takeaways:

✅ The Rise of Resident-Centricity: The multifamily industry has shifted from a "show me the money" approach to prioritizing customer service and resident retention, especially in a competitive market with increasing supply.

✅ The Accidental Economist: Greg's journey into multifamily, like many, was serendipitous, starting in real estate research and evolving into understanding operations through technology.

✅ Decoding Market Cycles: Greg breaks down the recent market cycles, including the COVID-19 interruption, and highlights the current surge in new supply and its anticipated tapering.

✅ Dallas: The Epicenter of Apartment Construction: Learn why Dallas consistently leads the nation in apartment construction, driven by a strong economy, job growth, and ease of building compared to coastal markets.

We're here to help create real estate entrepreneurs... 

 About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com.


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