The Future of Podcasting: How Craig Hewitt Uses Trends and Content Marketing to Grow Castos

Craig Hewitt is the founder of Castos, a popular podcasting platform. I met Craig 4 years ago at RhodiumWeekend.com when Craig ran the podcasting editing and service-based business, Podcast Motor, before he built Castos. Today, Podcast Motor and Castos have merged into a SaaS company for hosting and analytics for your podcast.  They also still offer a complete podcast editing and transcription service. As we will dive into during the show, Craig also shares how he purchased the Seriously Simple Podcasting WordPress plugin before he ever started Castos with the idea that they could perhaps leverage it into a SaaS play one day.  On the podcast, we talk about the new podcasting trends, the struggles of growing Castos, and how the Castos team used the Ahrefs course to train new employees on content marketing, and how those efforts are paying off.