The Future of Pork: Flavor, Demand, and a Whole Hog Strategy | Patrick Fleming & Jennifer Tirey

About the Guests Patrick Fleming, vice president of demand development for National Pork Board, guides his twelve-member team on priorities related to consumer demand, multicultural marketing, foodservice and retail support, packer/processor collaboration and human nutrition strategies. With decades of experience in sales and marketing, he creates uniquely valuable marketing programs by leveraging business-to-business and business-to-consumer activation’s. He is currently a leader in the pork industry’s consumer-facing, digital-forward brand campaign development designed to unapologetically be more relevant and relatable to Millennial and Gen Z Americans. Fleming previously worked at NPB for 13 years, ending his tenure as the director of market intelligence and innovation. In that role, he was heavily involved in planning, developing and implementing the pork industry’s marketing and sales activities. Fleming resides in Phoenix, Arizona, with his wife, Karen, and two children, Sean and Kelly. Jennifer Tirey, executive director of Illinois Pork Producers Association (IPPA), and her team represent more than 1,000 pork producers across the state by judiciously spending Checkoff dollars to enhance profitability and preference for pork, education, and research opportunities in urban and rural areas. Illinois’ non-checkoff programs focus on state and national legislative issues. IPPA serves as a grassroots voice for pork producers to proactively represent their freedom to operate and to protect the legacy of multi-generational farm families. Throughout her 10 years as the IPPA executive director, Tirey has served on a variety of national committees focused on marketing/promotion, policy, and member relations. Tirey enjoys running, teaching yoga and spending time with her husband, Kevin, and their two children, Flynn and Katharine. What can you expect to learn from this episode of Popular Pig? How the National Pork Board is launching a bold new brand campaign focused on flavor. Why embracing the whole hog—from fresh cuts to processed pork—will drive demand. How consumer insights are shaping pork marketing to reach younger generations. The role of retailers and state pork associations in rolling out the campaign. How pork’s repositioning will drive long-term demand and value for producers.