EPISODE · May 28, 2026 · 32 MIN
The Future of PR in the Age of AI | Diane Schwartz, CEO of Ragan Communications
from The Brandinc PR Podcast · host Brandi Sims
AI is no longer “the future” of PR. It’s already rewriting the rules in real time.In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Diane Schwartz, CEO of Ragan Communications, to unpack the industry-shifting findings from Ragan’s AI in PR Report and what communicators need to know now to stay relevant, strategic, and ahead of the curve.From AI burnout and ethical concerns to leadership, trust, job security, and the future of communications, this conversation goes beyond the hype and gets real about what’s actually happening inside the PR industry.Diane also shares insights from leading one of the communications industry’s most influential organizations through rapid innovation as the first female CEO in Ragan’s 56-year history.If you’re a PR professional, entrepreneur, marketer, communicator, or brand leader trying to figure out how AI fits into your workflow without losing the human side of storytelling, this episode is for you.🔥 In this episode:• The biggest misconceptions PR pros have about AI• What communicators are still getting wrong• How AI is changing the future of media and messaging• Why strategy matters more than ever• The skills PR professionals need to develop now• What separates industry leaders from those falling behindConnect with Brandinc PR:Website: www.brandincpr.comRESOURCES + LINKSBook Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here. LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here. Get Brandi’s AI-Powered Tool For Pitching Media Right Here. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. Start For Free.Sign Up for Our Free Weekly Newsletter and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What this episode covers
AI is no longer “the future” of PR. It’s already rewriting the rules in real time.In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Diane Schwartz, CEO of Ragan Communications, to unpack the industry-shifting findings from Ragan’s AI in PR Report and what communicators need to know now to stay relevant, strategic, and ahead of the curve.From AI burnout and ethical concerns to leadership, trust, job security, and the future of communications, this conversation goes beyond the hype and gets real about what’s actually happening inside the PR industry.Diane also shares insights from leading one of the communications industry’s most influential organizations through rapid innovation as the first female CEO in Ragan’s 56-year history.If you’re a PR professional, entrepreneur, marketer, communicator, or brand leader trying to figure out how AI fits into your workflow without losing the human side of storytelling, this episode is for you.🔥 In this episode:• The biggest misconceptions PR pros have about AI• What communicators are still getting wrong• How AI is changing the future of media and messaging• Why strategy matters more than ever• The skills PR professionals need to develop now• What separates industry leaders from those falling behindConnect with Brandinc PR:Website: www.brandincpr.comRESOURCES + LINKSBook Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here. LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here. Get Brandi’s AI-Powered Tool For Pitching Media Right Here. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. Start For Free.Sign Up for Our Free Weekly Newsletter and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
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The Future of PR in the Age of AI | Diane Schwartz, CEO of Ragan Communications
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