The future of qualitative insights in an AI driven research world with Sarah Haftings

Speed is reshaping how insights teams operate, but hearing directly from customers still matters. In this episode of The Curiosity Current, Stephanie and Molly speak with Sarah Haftings, Insights Manager at Shurtape Technologies. They talk about why qualitative research remains essential even as AI accelerates insight generation. Sarah shares how her team balances qualitative and quantitative methods, evaluates new research technologies, and uses AI powered tools to scale voice of customer insights without losing the human perspective that makes research meaningful.