The Future of Retail Loyalty with Ian Dewar

Ian Dewar joins host Lindsey Buxman on The Phygital Marketing Podcast to explore how loyalty is evolving in modern retail and why points and discounts are no longer enough to keep customers coming back for more. In this episode, they cover: → Why convenience and experience are becoming the new currency of loyalty → How AI is changing the way customers discover products → What it actually means to connect digital and in-store experiences → How personalization and trust drive long-term customer relationships → What retailers need to do right now to stay ahead   🔗 Connect with Ian: https://www.linkedin.com/in/iandewar/ 🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/ 🔗 Sotto: https://www.linkedin.com/company/withsotto/